Building a Data-Driven Culture for Business Success

Building a Data-Driven Culture for Business Success

In today’s digital world, data is one of the most powerful assets for driving business success. Yet, many organizations struggle to fully leverage this potential due to gaps in their data culture. This presentation is based on insights from the authors of Building a Data Culture, will guide participants on how to cultivate a data-driven organizational culture that enhances decision-making and innovation.

Key topics include the role of data strategy and governance in establishing a mature data culture, focusing on practical frameworks, best practices, and the importance of people, processes, and technology. The authors will also introduce their innovative “Usage and Flow Data Culture Model,” which helps organizations assess and reshape their data culture into four types: Preservationist, Protectionist, Traditional, and Progressive. Each culture type presents unique challenges and opportunities, providing a clear pathway for improvement.

Participants will learn how to evaluate their current data culture, identify strengths and weaknesses, and implement effective data governance programs, data policies, and decision-making processes. Whether you’re a data management professional, leader in analytics, or new to the concept of data-driven cultures, this webinar offers actionable insights to help you build a stronger, more data-savvy organization.

Who Should Attend: This presentation is ideal for CDOs and Data Leaders across industries interested in building a data culture, including those working in data management, business intelligence, analytics, and technology, as well as leaders who want to empower their organizations to make more informed, data-driven decisions.