Data Monetization: Squeezing Value from Available Data Assets
Studies show that investors favor companies that demonstrate data-driven behaviors, and even more so, companies that productize their data. IT and business executives may talk about data as one of their most important assets. But few behave as if it is. Becoming data-driven is more than self-service or advanced analytics. It’s about measurable outcomes and It starts with identifying innovative easy to generate new value streams from your (and others) data assets. Fortunately, data has unique economic qualities compared to other assets that enable it to be refined, integrated, packaged, and deployed in infinite ways. Unfortunately however, most organizations have no defined process or function for monetizing their data.
In this discussion, Mr. Laney will share a well-honed approach to ideation, feasibility assessment, economic analysis, and the design, development and support of data products and services–along with real-world examples from his new book, “Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value From Available Data Assets.”
Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, external data strategies, analytics best practices, and establishing data and analytics organizations